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Paramint — brand and website overview

2025Technology / Consulting

Paramint AI

A full brand and website overhaul for a Brooklyn-based AI consultancy, built to match the caliber of the Fortune 500 clients they serve.
YEAR2025
INDUSTRYTechnology / Consulting
ROLEUser Experience (UX) Engineer
STACK & TOOLSWebflow, Figma, Brand Design, UI Design
SCOPE
Brand IdentityCompany Website
The Challenge

Enterprise-level work. Startup-level brand.

Paramint was operating at an enterprise level but their brand didn't show it. Working with clients like Discord, Burger King, Endeavor, and Constellation Brands, they needed a visual identity and website that could hold up in procurement conversations with Fortune 500 companies.

Overview

Paramint is a Brooklyn-based software consultancy delivering AI automation, custom software, and internal tools for enterprise clients.

I came in as the designer and developer and handled everything end to end. That meant building a full brand system from scratch, then designing and developing their marketing website in Webflow. The goal was to make Paramint look and feel like the caliber of partner their clients expect.

Paramint — brand identity and website overview mockup showcase
Paramint — marketing website
My Role

User Experience (UX) Engineer

Designer and developer, responsible for the full brand system and the production website, from first concept to final delivery.

What I Did
  • 01Built a complete brand identity from scratch: logo, typography, color palette, brand guidelines, and assets
  • 02Refined the founders' references and direction into a sharp, cohesive visual system built for enterprise positioning
  • 03Developed the full marketing website in Webflow, fast, clean, and presentation-ready for Fortune 500 procurement teams
  • 04Delivered everything across two distinct phases: brand first, site second
Paramint — brand identity and website overview
Impact

New face of a company serving Fortune 500.

Shipped a complete rebrand and production website. Paramint now has a visual identity and web presence that reflects their AI-first direction and holds its own in front of the enterprise clients they serve.

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